November 22, 2022 11:00 EST

Jewelry and Watches

 
  Lot 110
 

110

18K Yellow Gold Bvlgari Tubogas Serpenti Watch

A Bvlgari Tubogas Serpenti watch in 18K yellow gold, with matte black dial, engraved double Bvlgari signature on the Bezel, and sapphire crystal and hands are yellow gold, with Arabic numerals at 12 o'clock and 6 o'clock, with yellow gold posts at all other hours. Quartz battery-operated.

Length: 13 1/4in.; Weight: 91.2 Gross dwt.

Provenance

Private collection, Philadelphia, Pennsylvania.

Sold for $12,600
Estimated at $8,000 - $12,000


 

A Bvlgari Tubogas Serpenti watch in 18K yellow gold, with matte black dial, engraved double Bvlgari signature on the Bezel, and sapphire crystal and hands are yellow gold, with Arabic numerals at 12 o'clock and 6 o'clock, with yellow gold posts at all other hours. Quartz battery-operated.

Provenance

Private collection, Philadelphia, Pennsylvania.

Images *

Drag and drop .jpg images here to upload, or click here to select images.


Bvlgari

 

Bvlgari was started by Sotirio Voulgaris, who came from a line of Greek silversmiths that taught him the craft. In 1877, he left his hometown and transferred to Corfu and then Naples, before settling in Rome in 1881.

It was here that Voulgaris Romanized his name to Bulgari and with his mentor Demetrios Kremos opened a shop in 1884. Patrons on their way to St. Peters Basilica would pass their store of silver jewelry and curiosities, and the store became a quick success.

Bulgari was able to open another shop in Rome, originally named the Old Curiosity Shop to draw in tourists looking for unique souvenirs. The store is still considered to be the flagship store for the brand, and can be visited today.

Bulgari's two sons joined the business in the early 1900's, and when Sotirio passed away in 1932, they rebranded to the BVLGARI trademark that is used on their pieces to this day. The brand had expanded to ladies wristwatches by the 1920's, heavily inspired by the aesthetics popularized during the Art Deco era.

The iconic Serpenti watch style was developed in the 1940's, designed as a snake wrapped multiple times around the wearer's wrist. The Serpenti style was heavily inspired by snake motifs popular in ancient Mediterranean designs.

By the early 1970's, the brand had reached such acclaim that they were able to expand further into Europe, as well as establishing locations in the United States. Since then, Bvlgari has become known across the globe for their innovative designs, unconventional materials, and excellent craftsmanship.