The New Freeman’s Experience
Designed to meet the needs of both emerging and established collectors, the modern development at 2400 Market Street will enhance the auction experience for the company’s local and international clientele. In the new gallery, Freeman’s will host a year-round season of curated fine auctions across multiple disciplines. They are also planning to cultivate the space as a premier cultural venue and are currently developing a program of events set to begin in Spring 2020 that will be open to the Philadelphia community and beyond.
“We are very much a part of the fabric of Philadelphia and have been for centuries,” remarks Chairman Alasdair Nichol. “We have been in our current building since it was built for us in 1924, but the auction market has dramatically changed since then. This move to a new, custom-designed headquarters is a key component in our contemporary business model and will further establish us as a leading and dynamic 21st century auction house. In our new location, we will be ideally positioned to meet the growing demand for global service, while continuing to be engrained within the heart of the city that we have called home since 1805.”
The First Auctions
Currently scheduled for November 24, 2019, the inaugural sale to be held at 2400 Market is A Grand Old Flag: The Stars and Stripes Collection of Dr. Peter J. Keim. This landmark, single-owner sale will be the largest collection of historic American Flags ever to be offered at auction. It will be followed by the house’s marquee American Art & Pennsylvania Impressionists auction on December 8, 2019. Fine sales across collecting genres will follow throughout Winter/Spring 2020.
This winter, Freeman’s will also be opening a second Philadelphia location within The Civic Building at 1600 West Girard Avenue. This venue will cater more specifically to emerging markets and young collectors.
About 2400 Market Street
Situated along the Schuylkill River, 2400 Market was formerly a Hudson Motor Car Company fabrication plant. The property was re-acquired and renovated in 2016 into a contemporary, mixed-use structure; it now serves as the new global headquarters for Aramark.
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