Private and corporate art collections sell better when promoted and marketed as a complete and unique collection. That belief is at the heart of Freeman’s approach to providing our unique auctioneering services. Over the course of our long history, we have seen this borne out time and time again: from the contents of grand homes to corporate art collections, from contemporary art to rare Chinese paintings; there is little we have not handled and sold well.
In today's online world, it is easy to reach all corners via the internet and other media outlets. We exploit this to the full, with the aid of our international contacts and online auction platforms. We also understand the continued importance of seeing a beautiful work of art up close, which can elicit that 'must have' passion in prospective buyers. We therefore tour the highlights or entire collections to the most appropriate locations worldwide in order to put them in front of the people who are most likely to buy them, wherever they may be.
The choice of media outlets available today is incredible. Whether it is advertising, social media, online catalogues and search engines or catalogue production, the competition for attention is intense. It is therefore even more important to make an impact and stand out from the crowd. At Freeman’s and Lyon & Turnbull we ensure that each collection is marketed to its best advantage. Our press department is adept at finding the stories that matter, and make the most of editorial opportunities in the world’s press. Our dedicated marketing team works with our clients to provide a thoughtful, appropriate and effective campaign that makes each sale an un-missable event.
Your Place, Our Place...
Every collection is unique and so every aspect of our marketing and promotion is specially designed to suit the nature of the artworks being offered. Events usually include tours of highlights to international locations, where we host a series of private views, talks, lunches and dinners. The venue for the auction will also be chosen with the nature of the collection and the requirements of the owner in mind. This can vary from sales in our auction rooms, through ‘house sales’ on the premises, to specifically chosen venues. When we sold the Deloitte Collection of Contemporary Art, for example, we made the decision to sell in London and to set the collection off to its best advantage we took over a substantial part of the Royal Academy – it made for a compelling event.
Each collection is unique and often has an emotional connection to the owners who create or inherit them. Out team work closely with our clients to provide a carefully tailored approach to the sale of their collections. Personal, passionate and professional – we deliver outstanding results.
Freeman’s provides appraisals for all manner of personal property whether it is fine art, collectibles, and general household contents including but not limited to: Asian furniture, art and decorative arts; American furniture, folk art, textiles, and decorative arts; English and European furniture and decorative arts; Fine American Art; Pennsylvania Impressionists; European Art and Old Masters; Modern & Contemporary Art; Photographs; American, British, and Continental silver; Books & Manuscripts; and Rugs and Tapestries. Personal property could be located in an estates household or trust.
Freeman’s provides written appraisal reports that satisfy the client’s needs whether it is for estate tax purposes, equitable distribution, inventory listings, estate planning, divorce settlement, charitable contribution and insurance. We work closely with professionals such as estate attorneys, attorneys, fiduciaries, financial planners, estate administrators, accountants, executors or executrixes, and trust officers of banks preparing the needed document in a timely and efficient manner. Our reports are USPAP compliant and satisfy IRS and state tax requirements. Each report is bound and contains a detailed, illustrated inventory
Headquartered on Chestnut Street in the heart of Philadelphia, Freeman’s offers over 20 fine auctions a year, in categories such as fine art, furniture and decorative objects, jewelry and watches, rare books and manuscripts, Oriental rugs, silver and more. The success of our ability to sell corporate art collections as single owner collections is demonstrated in the recent auctions for companies such as Lehman Brothers, Avon and Health South.
Clean Sweep Management Services
Our clean sweep management service includes identifying and separating personal property into three categories: salable property through Freeman's, salable property through a third party auction and property which will be donated or removed.